Job Description

FULL TIME HYBRID POSITION: 4 DAYS A WEEK IN OFFICE, FRIDAYS REMOTE

Compensation: $70,000 – $85,000 

Department: Marketing & Communication 

Location: New York, NY 

Classification: Professional 

Position Summary  

We are seeking a talented and enthusiastic Social Media Manager to lead our social media initiatives and execute deliverables. The ideal candidate will be responsible for creating and curating organic and sponsored content across various platforms to enhance our brand and engage our audience. This role requires a creative thinker with excellent communication skills and a passion for social media trends. You will be part of a dynamic team where your expertise will help expand our reach through innovative content and social campaigns. 

If you are passionate about building and scaling social platforms, optimizing performance through metrics, and crafting content that’s both compliant and clever, we want you! 

Reports To: Chief Marketing Officer and Communication Manager   

ESSENTIAL FUNCTIONS  

Strategy Creation:  

• Spearhead Israel Bonds’ socials strategy and expand our organic and paid reach through innovative content and social campaigns. 
• Collaborate with the marketing team to create a unified social media strategy that complements overall business objectives and marketing goals. 
• Bring the company’s voice to life across social platforms, ensuring relevance and resonance with our platform-specific audiences. 

Content Calendar Management:  

• Develop, maintain, and execute a monthly social media content calendar to ensure timely and relevant content across platforms. This includes Jewish and Federal holidays as well as “special days.” 

Social Media Content Creation:  

• Craft engaging, social-first content aligned with editorial, product, and marketing goals, ensuring that complex financial topics are distilled into easy-to-understand, social-friendly posts. 
• Stay up to date on social media trends and evaluate new platforms for potential expansion. 
• Create IG reels from concept to final product. 

Social Media Advertising:  

• Lead in the execution of paid social media campaigns (e.g., META ads) to drive engagement and achieve marketing goals. 
• Monitor ad performance and optimize campaigns based on results, ensuring alignment with organic strategies. 

Influencer Campaigns:  

• Identify and engage new influencers, establish strategic partnerships and develop compelling scripts to ensure alignment with brand guidelines. 

Event Attendance:  

• Attend events as needed. 
• Take photos and videos, gather behind-the-scenes content, edit photos and videos for social media, post live updates if applicable, and create event-specific graphics. 

Analytics and Reporting:  

• Create content informed by insights and current marketing objectives. 
• Use analytic tools to measure performance and optimize strategies based on data. 
• Conduct quarterly analysis and reporting, creating detailed reports on engagement, reach, growth, and other key metrics. 

OTHER DUTIES  

Such other duties as directed by the Chief Marketing Officer and Communication Manager as they deem appropriate and necessary to meet the needs of the Marketing & Communication Department. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

KNOWLEDGE, SKILLS, EXPERIENCE & LICENSING REQUIREMENTS  

• Bachelor's degree in marketing, communications, or a related field. 
• 5+ years proven experience in social media management, preferably in a corporate or nonprofit environment 
• Proven ability to launch and scale social platforms, execute cross-functional campaigns, and significantly grow engagement and followers 
• Strong project management skills, with the ability to present key insights to stakeholders. 
• Deep knowledge of social platforms and analytics tools 
• Experience with social media advertising and paid campaigns (e.g., Facebook Ads, Instagram Ads) is a plus 
• Strong graphic design skills with proficiency in Canva or similar software is a plus 
• Excellent written and verbal communication skills 
• Familiarity with financial topics is an advantage
• Ability to independently, multitask, prioritize, and manage time effectively. 
• Strong interpersonal skills and willingness to communicate with clients, colleagues, and management 
• Passion for Israel and Israel Bonds' mission and values is a plus 
• Knowledge of Israeli culture and familiarity with Israel, its history, and current news is a plus 

SUPERVISORY RESPONSIBILITY   

This position has no supervisory responsibilities. 

WORK ENVIRONMENT  

This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, telephones, photocopiers, filing cabinets, and fax machines. 

PHYSICAL DEMANDS  

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. 

This is largely a sedentary role; however, this position requires constant communication and the ability to exchange accurate information, the ability to operate a computer and other office equipment, lift files, open filing cabinets, and bend or stand as necessary. 

POSITION TYPE/EXPECTED HOURS OF WORK  

This is a full-time, hybrid position. The hours of work are Monday through Friday, 9:00 a.m. to 5:00 p.m., 35 hours per week. At least 4 days working from the office, Fridays working remotely. Work extended/evening hours, weekends, and holidays when needed. 

TRAVEL  

Some travel is expected for this position. 

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