Job Description

At Country Meadows our Director of Sales and Marketing's primary job duty is “Senior Living Sales” by successfully leading the resident recruitment process by establishing and cultivating meaningful relationships with prospects and their families. This position is the central point of contact for all prospective residents. You will also develop and maintain productive internal and external marketing strategies, maintain established occupancy levels and manage the admission/administrative documentation assessment process.

• Full time, includes every 4th weekend and holiday.
• This position is in person at the Allentown location (430 North Krocks Road, Allentown PA 18106).

Our investment in you:

• Competitive pay with the opportunity to earn more based on experience
• Length of service bonus awards
• PayActiv On-Demand Pay – Work today, get paid tomorrow
• Comprehensive benefits including Highmark Blue Shield for medical
• Excellent vision and dental
• 401(k) retirement plan with company match
• Generous paid time off and roll over of unused time
• Paid holidays including your birthday and a Personal Day of Meaning
• Supplemental life insurance
• Company-paid short-term disability
• Supplemental short- and long-term disability plans
• Family and medical leave
• Paid bereavement and jury duty leave
• Wellness reimbursement incentives

Our support for you:

• Family-owned, private company based in Hershey, Pa.
• Direct access to your supervisory team
• Incentivized career paths and tuition reimbursement
• On-the-job training and continuing education
• Employee assistance program for you and your family
• Co-worker Foundation (grants for in time of need)
• Helping Hand interest-free loans

Ask your Employment Specialist during your interview for details on any of our coworker centered benefits and incentives.

Director of Sales and Marketing Responsibilities:

• Cultivate resident and family relationships to generate leads, conduct facility tours, visits virtually and in person, qualify financially and physically eligible candidates, and assess candidate level of care needs and work towards commitment by every qualified candidate.
• Follow-up with prospective residents and family members to encourage a commitment to Country Meadows.
• Works cooperatively with peers on marketing team to present to the public a professional and seamless marketing image.
• Foster a positive image of Country Meadows in our community.
• Form alliances with key community referral sources and organizations who have influential relationships with the geriatric population.
• Develop and cultivate relationships with religious, healthcare, skilled-care, business to business and other professional businesses, service clubs, support groups, funeral homes, retired professional associations and financial entities.

Director of Sales and Marketing Requirements:

• Prior experience in Marketing to Seniors, Sales, Senior Housing, Long-term Care Insurance, Hospitality or an appropriate healthcare/personal care background preferred.
• College degree in Marketing or Human Services field preferred. Certification / licensure in assisted living/personal care a plus.
• Proven track record of large financial commitment/transactions relating to marketing and sales.
• Customer relationship management (software) experience.
• Outgoing personality, superior communication skills and strong customer service orientation.
• Must be dependable, punctual, self-motivated, take initiative, multitask, and able to work without constant supervision.
• Resilient with a marketing/customer service related focus.
• Knowledge of the physiology and psychology of the older person, as well as those exhibiting signs of dementia.
• Demonstrated telephone, email and prospecting marketing skills.
• Adaptable, flexible and focused to meet the needs of prospective residents and their families.
• Respects older persons and enjoys interacting with seniors.

About Country Meadows:

We have over 2500 co-workers who are serving our residents with meaning, thriving with purpose and leading our company with innovation! We have been serving seniors for over 35 years, and we invite you to join our vision for making lives better.

EOE

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