Job Description

KEY SKILLS & ATTRIBUTES

• You deliver quality work on time
• You’re starting to master the fundamentals of PR and marketing —from media lists and pitches, speaking and awards programs, marketing channels, to business development
• You demonstrate curiosity and initiative in technology, digital media, marketing, and creative
• You are a proactive and positive driver of the agency’s culture, image, and brand

KEY RESPONSIBILITIES

Overall Account Support & Client Relations

• This is the beginning of your client relations journey; you likely need support/help from others on the team to fine-tune your client messages, but you’re a quick learner and implement feedback immediately
• You begin making contact with clients
• You play a key support role across the teams you’re on and you proactively seek out ways to help your teammates
• You meet or exceed all deadlines — from client deadlines to getting your timesheets and monthly reports done on time
• You show a genuine interest in the B2B technology landscape and your domain industry, and take the time to learn each client’s business, media/analyst influencers, and the competitive environment — and you regularly share those learnings with your account teams
• You’re open to new ideas and change, and committed to being direct and open in all communication with colleagues and teammates
• You not only receive feedback positively and implement it immediately but you seek it out
• You’re starting to feel comfortable speaking up and having an active voice in internal meetings and client meetings

Media, Speaking & Awards

• You’re focused on learning everything you can about the media — from how to draft pitches that capture a reporter’s attention to how to build effective media lists that lead to results
• You develop briefing backgrounders, coverage reports, editorial calendars and other prep materials for clients that need few corrections from others on your accounts
• You’re able to develop solid, typo-free coverage reports and manage the process overall from tracking (and ensuring no articles are missed) to analysis (with some help from account leads on analysis)
• You draft effective pitches and pitch reporters on proactive story ideas, announcements and more; and you proactively share feedback with the internal team
• You evaluate editorial calendars, compile and maintain opportunities lists
• You will become an expert at researching speaking and award opportunities, drafting compelling submissions, and managing speaking calendars and deadlines
• You write documents that are clear, compelling, grammatically correct, and typo free

Marketing Strategies

• You have an understanding of and willingness to learn about relevant social media channels, strategies, and influencer programs for our clients
• You begin creating quality drafts of social media content and populate content with oversight of a more senior team member
• You are developing an understanding of measurement tools and methodologies to better understand the progress of our strategic communications campaigns across paid, earned, and owned channels

Business Development

• You treat the agency as a client, identifying new opportunities and areas of growth, and engage, amplify, and contribute to our brand
• You provide input into strategic documents like high level background research and participate in brainstorming new ideas for business development

This position may also require other duties as assigned.

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