Marketing Director Job at Robert Half, Chicago, IL

N3hFTzJwb0cydzhBTmVPaGFUbEx4R3grdFE9PQ==
  • Robert Half
  • Chicago, IL

Job Description

Position Intel:

Seeking a performance marketing leader for the mental healthcare space who can turn data into breakthrough user acquisition strategies. As our Director of Performance Marketing, you'll lead our multi-million dollar growth initiatives that require both marketing excellence and healthcare sensitivity. You'll oversee our Agency of Record (AOR) relationship, optimize App Store (ASO) performance, and develop targeted campaigns that resonate with distinct audiences - from teens to parents to government entities - while adhering to healthcare privacy standards. The role demands a unique blend of aggressive growth tactics and careful compliance with healthcare regulations.

Responsibilities:

  • Develop and manage the execution of paid user acquisition and ecosystem engagement strategy across various channels.
  • Collaborate with the marketing team to ensure campaigns align with broader goals and messaging strategies.
  • Manage relationships with agency of record, digital marketing agencies, vendors, influencers, and partners to ensure high-quality deliverables, timely execution, a maximize ROI on digital marketing investments.
  • Conduct in-depth analysis of campaign performance, providing insights and recommendations for continuous strategic improvement in partnership with AOR and BI teams.
  • Drive experimental strategy with rigorous A/B/C testing on creative, landing pages, and app store copy to increase engagement and conversions.
  • Work closely with design and content teams to develop compelling, audience insight-driven ad creatives and landing page experiences.
  • Stay up to date with trends and new features in paid media platforms, implementing best practices to improve campaign performance.
  • Ensure proper tracking, attribution, and reporting of paid media campaigns through tools like Appsflyer, Google Analytics and other tracking platforms for successful execution of performance marketing.

Top Requirements:

  • Bachelor’s degree in Marketing, Business, or a related field
  • 8+ years of experience in digital marketing with at least 3 years in a leadership role managing performance marketing platforms (Google Performance Max, Meta, LinkedIn, OTT, OOH, etc.), preferably in the DTC healthcare industry.
  • Experience with tools like Google Analytics, Tag Manager, and paid media platforms.
  • Manage platforms like Meta, Instagram, Facebook, Snapchat, Pinterest, Discord, and Reddit.
  • Ability to oversee campaign strategy and execution (agency-led but internal check-ins)

Bonus Points:

  • Ability to ensure proper tracking, attribution, and reporting of paid media campaigns through tools like Appsflyer (<-- exp. w/ this tool is the bonus point)
  • Experience interacting with an agency and holding it accountable (this is a cross functional role, internally and externally)

Job Tags

Similar Jobs

The International School of San Francisco

Preschool / Maternelle Teacher's Assistant - French Required Job at The International School of San Francisco

 ...Guided by the principles of academic rigor and diversity, The International School of San Francisco offers programs of study in French and English to prepare its graduates for a world in which the ability to think critically and to communicate across cultures is of... 

Chick-fil-A

Management Trainee (Leadership Development Program) Job at Chick-fil-A

 ...Program (LDP)is built for recent college graduates ready to fast-track their business and...  ... all while earning a fully funded MBA through our partnership with Point University...  ...in about two years. What Youll Experience Rotations through: Operations & Hospitality... 

Ecolab

Senior HR Representative Job at Ecolab

 ...critical deadlines ~ Demonstrated desire and ability to coach, develop and train managers and other HR associates. Benefits Ecolab strives to provide comprehensive and market-competitive benefits to meet the needs of our associates and their families. If you... 

University of Alaska Fairbanks

Investigator Job at University of Alaska Fairbanks

 ...Join the dedicated team at the Office of Rights, Compliance and Accountability (ORCA) at UAF as an Investigator! We are seeking a detail-oriented individual to contribute to our commitment to campus safety and wellbeing. Through our robust intervention and prevention... 

UPMC

Optometrist Job at UPMC

 ...Clinical Assistant Professor in Pittsburgh, PA The Department of Ophthalmology at the University of Pittsburgh is seeking a dedicated optometrist to join our team in a high-volume, academically affiliated clinical setting. While the core of this role involves providing...