Job Description

Are you an experienced sales professional?

Is your superpower building long-term relationships?

Are you adaptable with a willingness to learn?

Then this position could be perfect for you!

We are seeking an energetic and results-oriented Sales Representative to join our team and drive revenue for Today's Dietitian, a premier brand under Great Valley Publishing. As the leading resource for nutrition professionals, Today’s Dietitian offers engaging content, cutting-edge continuing education opportunities, and industry-leading events that shape the future of dietetics. This role involves selling advertising space in print and digital formats, securing event sponsorships, and developing partnerships for continuing education programs.

At Great Valley Publishing, our culture is rooted in loyalty, collaboration, and innovation. Many of our employees and managers have been with us for over a decade, fostering a deep sense of trust, consistency, and shared expertise. We pride ourselves on being agile and forward-thinking, adapting to industry trends while maintaining integrity and purpose in all we do. Working at Great Valley Publishing means becoming part of a close-knit, family-oriented team committed to mutual support, creative problem-solving, and professional growth.

The ideal candidate for this role will bring experience in media or event sponsorship sales, paired with a desire to learn and adapt to our unique sales methods. Familiarity with the nutrition industry is not required, but enthusiasm for selling within the wellness space is essential. The right person is flexible, curious, and open to new approaches—someone who embraces change and enjoys working in a dynamic, fast-paced environment. The wrong person is someone rigid in their ways or resistant to learning new techniques, as we have found that success in unrelated sales roles does not easily transfer without the right mindset. If you are passionate about media sales, eager to build long-term relationships, and excited to contribute to a trusted brand in the nutrition space, this role is perfect for you.

Responsibilities (tasks associated with the role)

• Advertising Sales: Sell advertising space across Today’s Dietitian’s print magazine and digital platforms, including display ads, digital banners, and native content placements.
• Sponsorship Sales for Events & Webinars: Identify and secure sponsorships for Today’s Dietitian Symposium and other virtual or in-person events, including exhibit spaces, branded sessions, and title sponsorships.
• Continuing Education Sponsorships: Develop and sell customized sponsorship packages for continuing education initiatives, aligning them with client marketing objectives.
• Client Relationship Management: Build and nurture relationships with new and existing clients, acting as a trusted advisor and ensuring high customer satisfaction.
• Prospecting and Lead Generation: Research potential clients, network within the wellness space, and conduct outbound outreach to build a strong sales pipeline and convert leads into revenue.
• Sales Strategy & Collaboration: Develop sales strategies to meet or exceed revenue targets. Collaborate closely with marketing, editorial, and event planning teams to create compelling sponsorship packages.
• Reporting & Forecasting: Track sales activities and provide regular revenue forecasts, market insights, and performance updates to management.
• Negotiation & Contract Management: Negotiate advertising rates, sponsorship fees, and contract terms to ensure mutually beneficial partnerships.

Requirements (expected proficiencies to excel in this role)

This position is for a person who is:

• Education:
  • Bachelor’s degree in Marketing, Business, Communications, or a related field (preferred).
• Experience:
  • 3+ years of experience in sales, ideally in media, advertising, or event sponsorships.
• Skills and Expertise:
  • Proven track record of meeting and exceeding sales goals.
  • Knowledge of media sales and event sponsorships, with a passion for the wellness industry.
  • Exceptional communication, presentation, and negotiation skills.
• Work Style:
  • Open-minded, adaptable, and eager to learn new sales techniques.
  • Ability to work both independently and as part of a collaborative team in a fast-paced environment.
  • Strong organizational skills and attention to detail.
• Technical Proficiency:
  • Proficiency in CRM tools and Microsoft Office Suite.

Additional requirements:

• Available to travel twice per year: May and October
• Access to a computer 
• Reliable internet connection
• Reliable and distraction-free work environment 

Software Utilized by Company

AdOrbit, MS Teams, Calendly, Google Workspace, Dropbox

Offer Details

• Base Salary +   Commission: Graduated commission structure with increasing rates based on performance

About Great Valley Publishing and Today’s Dietitian

Today’s Dietitian is the leading independent source for news, information, research, and industry trends among the nation’s influential community of nutrition professionals. Today’s Dietitian provides registered dietitians, diabetes care and education specialists, foodservice managers, and culinary professionals with well-written content on essential topics that affect their clients, their profession, and their career development. Today’s Dietitian is also a leading producer of accredited continuing education opportunities for these practitioners.

You can learn more about the Great Valley Publishing HERE and Today’s Dietician HERE

The cultural pillars of the company include:

Loyalty and Commitment: With most of our managers and employees serving the company for over a decade, our loyalty to each other and the company’s mission creates a strong foundation of trust and consistency.

Agility and Innovation: Our small, tightly connected team allows us to be nimble and responsive, adapting quickly to industry changes and client needs. This malleability ensures we remain at the forefront of publishing while fostering creativity and innovation.

Diverse Growth and Expansion: Over the years, we have successfully expanded into new business areas, including continuing education, book publishing, and event planning. This diversification reflects our commitment to serving the evolving needs of the professions we serve and our ability to adapt to new opportunities.

Collaboration and Support: We operate like a family, supporting one another through open communication and teamwork. Our collective strength lies in our ability to share ideas and work together to overcome challenges, ensuring the success of every project.

Experience and Expertise: The long tenure of our staff gives us a deep well of knowledge and expertise that enriches our products and services. This experience, combined with our forward-thinking approach, makes us a trusted leader providing unparalleled content to all of the professional audiences we reach.

Adaptability with Integrity: As a small team, we embrace change with integrity and purpose. We evolve while staying true to our core values, ensuring every decision aligns with the long-term vision of the company and the people we serve.

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