Job Description

We are actively collecting applications for this role and will begin reaching out to candidates the week of January 5, 2026.

We’re looking for a strategic, collaborative, and customer-focused brand strategist to join our Wayfair Professional Brand Marketing team and help shape the future of our B2B story. In this role, you’ll support the development and execution of brand strategies that drive awareness, engagement, and adoption across our professional customer base. You’ll blend brand storytelling with analytical insight, partnering cross-functionally to ensure our messaging is consistent, data-informed, and aligned with customer needs. Your work will play an important part in elevating our brand, strengthening our value story, and contributing to impactful initiatives across our growing ecosystem of products, services, and customer experiences.

What You’ll Do

Brand Strategy

• Assist in the development and evolution of Wayfair Professional’s brand positioning, ensuring consistency across all customer touchpoints.

• Translate high-level brand goals into actionable messaging frameworks, visual guidelines, and content strategies.

• Partner with creative, sales, and channel owners to maintain brand integrity across campaigns, assets, and product launches.

• Synthesize performance of marketing campaigns in partnership with marketing ops to instill insights to inform future strategy.

• Develop a deep understanding of our verticalized customer segments and collaborate with internal teams to monitor market trends and shifts, ensuring our messaging and offerings remain relevant and competitive.

• Develop and maintain a cohesive brand architecture and messaging framework across our family of brands, ensuring clear differentiation, consistent storytelling, and seamless alignment to the overarching Wayfair Professional identity.

Customer Insights & Experience

• Support the Brand team by gathering and synthesizing customer insights, market trends, and feedback, translating findings into actionable recommendations that improve the end-to-end brand and product experience.

• Support brand health tracking by partnering with research vendors to maintain frameworks, monitor key metrics, and ensure accurate reporting.

What You’ll Need

• 3–5 years of experience in brand marketing, product marketing, or related fields (B2B experience preferred).

• Strong understanding of brand strategy, positioning, and customer lifecycle marketing.

• Experience translating data and insights into clear marketing recommendations.

• Excellent communication and project management skills with a proven ability to collaborate cross-functionally.

• A passion for storytelling, a curiosity for customer behavior, and an ability to connect brand purpose with business goals.

• Comfort working in a fast-paced environment with multiple stakeholders and shifting priorities.

Assistance for Individuals with Disabilities
Wayfair is fully committed to providing equal opportunities for all individuals, including individuals with disabilities. As part of this commitment, Wayfair will make reasonable accommodations to the known physical or mental limitations of qualified individuals with disabilities, unless doing so would impose an undue hardship on business operations. If you require a reasonable accommodation to participate in the job application or interview process, please let us know by completing our Accomodations for Applicants form.



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About Wayfair Inc.
Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking.

No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all. Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic.

Your personal data is processed in accordance with our Candidate Privacy Notice ( If you have any questions or wish to exercise your rights under applicable privacy and data protection laws, please contact us at dataprotectionofficer@wayfair.com.

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